THEME: Introduce POUND’s Green Zones to our Posse and CREATE the world we want to live in through what we all know best: Movement, Human Connection, LOVE and lots of Noise-making 😉
FOCUS: THE GREEN ZONES
WEEK 1 (JAN 8-14): PLAY
The most fun you’ll have working out! Make your workouts feel less like…work. Moving for FUN can be the difference between a short-lived resolution and a lasting habit that you don’t have to think too hard about doing. This is our year to shed the weight of the world off our shoulders and bring back the silly, the joyful, ‘just for the BLEEP of it’ stuff. Turn it UP, let it gooooo.
WHAT: Posts focused on the FUN aspects of movement. Think not just about POUND, but other ways to get moving while having FUN. Post videos of how you get enjoyable movement into your daily routines. We’ve also created science-based graphics on how FUN = effective (below!). We invite you to share these to your own profiles as well!
WHERE X HOW: Instagram: reel, story or post; Facebook: post; TikTok: TikTok: TikTok video
Caption Inspo: #DYK adding just 5-10 minutes of movement each day significantly improves cardiovascular health, metabolic function, and overall well-being? Movement is critical to our health (we know this oh so well!), but making it FUN can be the difference between a short-lived resolution and a lasting habit. This year, I’m encouraging you to lean into workouts that don’t feel like ‘work’. Ones that bring as much joy as they do physical health. Think impromptu dance parties, casual strolls through the neighborhood…anything that shifts energy and syncs with your daily rhythms, and, of course, POUND….[speak to how POUND helps you get joyful movement in.]
Content Inspo:
WEEK 2 (JAN 15-21): PAUSE
POUND Unplugged: A workout designed for your mental health! Embrace relaxation and practice slowing down with us. This year we’re rebelling against the idea that the most productive person ‘wins’ and focusing on how to calm our nervous system and bring more intention and attunement to our lives–and in turn the lives of others.
WHAT: Posts focused on what you do to REST + RELAX. If you’re an Unplugged Pro, you can lean into posting short breathwork or meditation clips.
WHERE X HOW: Instagram: reel, story or post; Facebook: post; TikTok: TikTok video
Caption Inspo: In a world of constant demands, I’m choosing a different path in 2024. This year, I’m making a commitment to prioritize REST and RELAXATION. [Share what you’re doing to PAUSE in 2024]
Content Inspo: @pound_icon_yesenia reel
WEEK 3 (JAN 22-28): PEOPLE
To the Rebels, the risk takers and noisemakers…find your people in a POUND class!
ROCKSTARS WANTED. Find them, embrace them, honor them. Human connection is always and forever at the forefront of what we do and what makes us THRIVE. This year we’re leaning HARD into prioritizing our people and our time together.
WHAT: Spotlight who introduced you to POUND, talk about your unique and amazing Posse, and invite people to your classes.
WHERE X HOW: Instagram: story or post; Facebook: post; TikTok: TikTok video
Caption Inspo: This one is totally up to you. It can be as straight-forward as Tour Crew Allie Mattey’s caption below that expresses gratitude or you can take it in a totally different direction. Just be sure to add in where and how others can attend your classes and join your incredible Posse.
Content Inspo: @alliemattey44 post
WEEK 4 (JAN 29-Feb 4): PURPOSE
Join over 30,000 instructors on a mission to ROCK the globe! Having a reason to get out of bed in the morning reinforces your sense of self and promotes happiness and longevity. In Japan, they call this your IKIGAI–where what you love, what you’re good at, what you can get paid for, and what the world needs all intersect. The concept can sometimes feel overwhelming, so this year we’re exploring what it means and ways we can find purpose in the everyday. Big or small, we’re committed to being ruthless in our pursuit of what sets our soul on fire AND gives us meaning.
WHAT: Use this classic Ikigai audio on Instagram or Tiktok and use your own authentic POUND clips to create a video.
WHERE X HOW: Instagram: reel; Facebook: video; Tiktok: TikTok video
Caption Inspo:
- “Love what you do and never work a day in your life.”
- “This year is all about the ruthless pursuit of finding what ignites my soul and gives life meaning. IKIGAI is my compass in 2024.”
Content Inspo: @poundfit reel