We’re turning up the volume on LUUUV and celebrating the PEOPLE and things that make our collective heart BEAT.
FOCUS: Love at first strike
WHAT: We want to hear Tour Crew’s LOVE AT FIRST STRIKE story. Share a 15-30 second video, or a post if you prefer, and tell us why you fell for POUND and what these two green ‘stix mean to you. Remember to tag @poundfit and use the hashtag #loveatfirststrike so we can save + reshare!
- PRO tip: Face-to-camera videos resonate with audiences on social media more. They may seem intimidating at first, but studies show they can help you connect better with your audience because they feel genuine, show emotions clearly, and make content creators seem more relatable.
WHERE X HOW: Instagram reel or post, Tiktok post, Facebook video or post
Caption Inspo:
- “The first time the beat dropped with these two green ’stix in my hands changed the course of my life…”
Content Inspo:
FOCUS: Free Virtual Master Class
WHAT: Join us as we make noise in honor of US Black History Month with a very special POUND Rockout Workout Class led by ICONs Yolanda Dunn, KaToya Sumner and Paula Bennett on February 23 at 4PM PST. This class is free to the public so anyone can join! Tour Crew can help support by:
- Posting promos, feel free to share this graphic as one of your deliverables this month.
- Sign up to join + encourage your Posse to as well! Share the link to a Facebook caption, your IG or TikTok bio or to link out in stories. PRO tip: Because Instagram and Tiktok don’t link out hyperlinks in your captions, consider adding it as a link in your bio. Instagram allows up to 4 links, you can say on a post “click the link in my bio to sign up” instead of linking out directly in the caption.
- Don’t forget to post stories during the event to show support to our ICONs! Always tag @poundfit, but also make sure to follow + tag @itsfittime_now, @kdsumner and @give.her.confidence
WHERE X HOW: Instagram post, link in bio or stories, Facebook post, Tiktok link in bio
Caption Inspo:
- February is Black History Month, and we’re turning up the volume to celebrate with a special POUND Rockout Workout Master Class! Join ICONs @itsfittime_now, @kdsumner, and @give.her.confidence for a FREE 45-min session on February 23 at 4PM PST for a powerful tribute filled with rhythm, sweat, and unity. 🔥 Stick around after class as we highlight a few amazing BIPOC organizations, offering great ways to show your support! Register at the link in my bio.
- FREE VIRTUAL POUND MASTER CLASS ALERT 🔥 Join ICONs Yolanda, KaToya and Paula for a FREE 45-min POUND Rockout Workout session on February 23 at 4PM PST.
- Instagram: Register at the link in my bio!
- Facebook: Register for free at https://us02web.zoom.us/meeting/register/tZctc–prjstHtz9IOrbdXWYGH1Mqk842HXR
Content Inspo:
FOCUS: PICK YOUR PAUSIN’ CHALLENGE
WHAT: We’re dropping a fun mini-challenge on socials starting from Feb 12-26; The PICK YOUR PAUSIN’ mini challenge! Here’s the plan: Pick one of these habits to do consistently for 15 days:
- WATER: Get your recommended daily intake of water (either through drinking or eating)
- NATURE WALK: Step outside and say hi to mother nature
- BREATHE: Take a few minutes to focus on your breath and calm your body
- JOURNAL: Put pen to paper and empty your mental load
We’re encouraging our global Posse to be each other’s accountabilibuddies + create a community of support around your chosen habit. TOUR CREW – as our LOUDEST noisemakers – will help promote and be an active participant in this challenge by sharing content + using your team hashtags of whichever habit you choose #teamwater, #teamnaturewalks, #teambreathe, or #teamjournal – make sure you check your team hashtags everyday, encourage your Posse to participate + engage with others on your team!
Need help coming up with ideas? We’ve created a bucket list under CONTENT INSPO below to help you spark some ideas!
WHERE X HOW: 1x Instagram reel or post, Facebook video or post, Tiktok over the duration; Include check-in stories
Caption Inspo:
- We know that habits make up almost 40% of our daily lives and that there’s no shortage of stress going around. That’s why I’m treating myself to a simple daily habit that takes little to no ‘work’ for @poundfit’s Pick Your Pausin’ challenge! I’ve chosen #TEAM[HABITCHOICE] because [insert reason here]. Join me in [habit] for the next 15 days – let’s be accountabilibuddies!
- I’m on #TEAM[HABIT] for @poundfits’s Pick Your ‘Pausin’ challenge! Who’s with me?! [insert a tip on how to get started here]
Content Inspo: #1 Tip: ALWAYS BRING YOUR RIPSTIX
#TEAMWATER:
- Share a photo or video of your favorite fruit-infused water or smoothie recipe
- Share tips + tricks on how to get your daily water intake (tip: about 20% of our daily fluid intake comes from food – fruits and veggies can be a great source!)
#TEAMNATUREWALKS:
- Post a series of photos or a short video documenting your nature walk, highlighting the beauty of the outdoors and encouraging followers to take a break from their screens.
- Share a fun fact or interesting tidbit about local trails or plants in your area.
#TEAMBREATHE:
- Record a guided breathing exercise video, leading viewers through a series of deep breaths and relaxation techniques
- Share a video of calming clips or post photos, such as waves crashing or birds chirping, accompanied by a quote or reminder to take a moment to breathe and center themselves amidst the hustle and bustle of daily life.
#TEAMJOURNAL:
- Share a photo of your journaling setup, including your favorite pens, notebooks, and any inspirational quotes or prompts you use to get started.
- Offer a glimpse into your journaling practice by sharing a video of your “journaling journey”