How POUND is supporting cross departmental initiatives for partners across the globe
One thing we have learned from working with so many badass gym operators and owners, from boutique to big box gyms: being a decision-maker in the world of fitness is multifaceted and demanding.
When there is already so much going on, the prospect of launching something new can feel like a daunting task.
Knowing this, we work hard at POUND HQ to make sure launching our program is not only easy and streamlined with on demand support from our in-house team, but also an endeavor that meets multiple goals on our partners’ lists!
See below for some real examples of how POUND has helped past and present partners and participants thrive by their own standards and in their own words:
MEMBER RETENTION AND SOLD OUT SHOWS: KEEPING THE BAND TOGETHER!
“Having spent the last 30 years in the Health & Fitness industry working with the majority of operators globally I’ve been fortunate to come across many third party suppliers in their quest to forge a partnership in order to influence consumer behaviour with an end goal of member retention. To find a proposition such as POUND that is cutting edge, unique & extremely member centric is an absolute delight. The genius is in its simplicity with a support structure from their amazing team at POUND HQ that is second to none”
“I chose [to bring] POUND [to my studio] because it is the perfect way to get cardio, have fun and not even think about the fact that it is a “workout.” Being completely distracted from the workout keeps people coming back. They don’t feel like it's something they "have to do”... it’s the best part of their week!”
“We bought just 15 sets of Ripstix to start, and had to call back a few weeks later to get more, since classes were hitting capacity and selling out!”
“POUND is just one huge family wanting to lift each other up and help them succeed. That support system is like no other.”
NEW MEMBERS: SETTING VENUES APART WITH POUND
“We’re an independent studio, so we don’t have much of a marketing budget. Since partnering with POUND and rolling out the programming, it’s helped to bring a lot of new clients! Students find us through POUND’s find a class page and end up becoming BMI members. They regularly release new videos, posters, and social assets - content is key - and every time we post a video on our site we get a ton of engagement. I love that the program can accommodate people of all ages, abilities, shapes and sizes.”
“I’m so glad I became a POUND Pro! Members love the class - it has quickly doubled, if not tripled, class participation! I have been in the industry many years and I have never seen a class grow so fast and bring such JOY and a wide variety of people together, as Pound has!
“I joined Crunch Gilbert solely to try POUND, and the rush and emotions I felt were incredible. I knew it was a movement so needed to be a part of. I wasn’t worried about anyone else. I grabbed a hold of those neon green ripstix and rocked out!”
DIVERSITY AND INCLUSION: WIDENING PARTICIPANT DEMOGRAPHICS THROUGH POUND
“Our values are the same, POUND and the YMCA both value community and inclusivity, while making working out FUN! I think that’s why the classes do so well within the Metro Atlanta YMCA group. Generation POUND is very popular for our 6-week summer camps as well, it’s a partnership we really value!”
“One of my favorite things about POUND, that I noticed first as a student well before I worked at HQ, is that due to available regressions and progressions of every move, someone at a fitness level 2 and a fitness level 10 can workout right next to each other and feel like they are both taking a class designed for them!”
“Every stereotype I've heard about being a woman over 50 has been blown away by my POUND class. I'm losing weight and building muscle at a fast pace... thinking I was told that couldn't happen at my age! I'm enjoying my life a whole lot more, eating a healthier diet and breaking old bad habits. The best part is that I'm having a total blast doing it!”
“I can honestly say now I work out on a regular basis. I have never been athletic or really worked out ever in my life. I remind [my POUND Instructor] often that I actually now pay for her the pain...haha! It’s incredible to think where I started my POUND journey and where it is today. Once you're over the “How the Hell Do I Do This?” you can begin to focus on perfecting each move and your form for a more intense workout.”
BUDGETS: IMPROVING BOTTOMS AND BOTTOM LINES WITH POUND
“From a business standpoint, bringing a program like POUND to your studio is exceptionally cost efficient. The only expense is paying a POUND Pro (an instructor) to teach the class, and investing in minimal equipment costs—in this case, Ripstix®—for your future rockstars. No one around our area was offering it, so we started off with a bang! It gave us the edge that we needed to stand out as a new studio.”
NURTURING, ATTRACTING AND DEVELOPING TOP TALENT
“Once you run into Pro's that have taken Level Up [POUND’s continuing education course] you hear how wonderful it is and it shows in their skills and makes their classes better and better! I feel more excited now myself!! Absolutely, this training is helping me open my eyes more to my own abilities”
WORD OF MOUTH AND HIGHLY ENGAGED INSTRUCTORS: LET ‘EM TALK!
"I smile when I think of the POUND family—I get to see POUND reach my students and change their bodies. I get to engage with new people who try it and I see their face light up. My favorite is when I elevator pitch to folks at the gas station, give them my schedule, and feel elated when I SEE them in my class!"