Alex is a Graduate from the University of Lincoln with a BA (Hons) in Dance, she then went onto gain her Level 3 OCNFreedom in Dance qualification (leading dance with older people), NVQ level 2 in Fitness Instructing, NVQ Level 3 in Personal Training and Designing Pre and Post Natal Exercise Programmes. She is also an Associate teacher of the International Dance Teachers Association IDTA.

After graduating she worked as the Dance4Life Apprentice at Lincolnshire Dance where she led various classes and workshops, assisted in the creation of projects and classes across the county to promote dance, health and wellbeing. In 2010 Alex set up her company 'Rhythm in Movement Dance Company' where she has worked all over the county with all age ranges and abilities in various settings. She then went on to open Rhythm in Movement Dance Studio's where she has concentrated on the studios dance and fitness timetable.