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OUR STORY

It Started with Rhythm

POUND Rockout Workout was born from a simple but powerful realization: movement feels different when it’s driven by music.

 

Founded in 2011, POUND is a female owned, female run company born out of the need for a workout and environment that felt different. An athlete and recreational drummer, Kirsten Potenza understood that the physical intensity and emotional release of drumming could send ripple effects through participants’ bodies, minds and lives. That it could have a profound effect not just on physical wellbeing, but social and emotional as well. POUND began as an alternative to traditional workouts–one that felt expressive, cathartic, and fun. It wasn’t about chasing perfection or counting reps. It was about tapping into rhythm, letting go and moving with intention.

 

From an Idea to a Movement

What started as a personal practice quickly became something bigger. People connected to the energy. They stayed for the way it made them feel—stronger, lighter, more confident, more themselves.

 

As POUND grew, so did its purpose. It evolved into a global workout experience rooted in inclusivity, empowerment, and community. The goal was never to fit people into a mold, but to create space for individuality, expression, and connection through movement.

The Experience

A POUND class is high-energy, music-driven, and deeply empowering. Using lightly weighted Ripstix®, participants move through cardio, conditioning, and strength training while drumming to the beat.


The workout is designed to be scalable, allowing each person to find their own intensity and style. The music leads, the movement follows, and the shared rhythm creates a powerful sense of momentum and release.


This isn’t just exercise—it’s an outlet.

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Why it Works

  • POUND is intentionally designed to support both physical and mental performance through rhythm-based movement.
  • POUND is designed to keep participants engaged from start to finish by combining music-driven rhythm with full-body movement. The continuous use of lightly weighted Ripstix® creates a natural flow between cardio, strength, and conditioning—minimizing downtime and maintaining momentum throughout the workout.
  • Rhythmic movement has also been shown to support neural engagement and focus, helping the brain and body work together more efficiently. Drumming patterns encourage bilateral movement and timing, which can enhance motor skills and overall body awareness.
  • Music plays a critical role as well. Moving in sync with music can increase motivation, reduce perceived exertion, and promote consistency—making workouts feel more enjoyable and sustainable over time.

The People Behind the Beat

POUND is powered by a global community of instructors (POUND Pros) and participants who believe in movement as a form of self-expression and self-care. Our instructors lead with authenticity, passion, and encouragement, creating environments where everyone feels welcome—regardless of experience, background, or ability.


The community is the heartbeat of POUND. It’s what turns a workout into a shared experience and keeps people coming back.

Why We Exist

At its core, POUND exists to make fitness feel human.
We believe movement should be empowering, inclusive, and sustainable. That strength comes in many forms. And that working out doesn’t have to be perfect to be powerful—it just has to be real.


Our mission is to help people build physical, mental, and emotional strength through movement that feels accessible, expressive, and inspiring.

OUR PHILOSOPHY

We believe in the power of music and the freedom of rocking out. We support unleashing aggression, discovering new talents, and awaking new senses. We encourage sampling new forms of movement, uncovering new rhythms, and tapping into new ways of listening. We promote camaraderie, friendship and bonding. We believe in loving our bodies while improving them. We believe in handing you the permission to Rock!

LET’S HANG

@poundfit 

✅ @kirstenpotenza APPROVED

Check our shop rn for the latest merch drop 💚👀

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✅ @kirstenpotenza APPROVED Check our shop rn for the latest merch drop 💚👀

If you’ve ever wondered what really happens at a POUND Pro Training, ICON @kdsumner is here to drop the deets 👀 🔊

Your next chapter starts here 🤘 Comment MAKEMOVES and we’ll DM you a $75 off code for a POUND Training.

View Instagram post by poundfit
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If you’ve ever wondered what really happens at a POUND Pro Training, ICON @kdsumner is here to drop the deets 👀 🔊 Your next chapter starts here 🤘 Comment MAKEMOVES and we’ll DM you a $75 off code for a POUND Training.

10 DAYS. 10 BEATS. YOU DID IT 💚 Now that you reset your rhythm and returned to your CORE, it’s time to use it to guide yourself this year and to step into every day with the energy and power you created. YOU DID THAT 👏

Take a breath…then tell us: how do you feel?

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10 DAYS. 10 BEATS. YOU DID IT 💚 Now that you reset your rhythm and returned to your CORE, it’s time to use it to guide yourself this year and to step into every day with the energy and power you created. YOU DID THAT 👏 Take a breath…then tell us: how do you feel?
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