OUR STORY
It Started with Rhythm
POUND Rockout Workout was born from a simple but powerful realization: movement feels different when it’s driven by music.
Founded in 2011, POUND is a female owned, female run company born out of the need for a workout and environment that felt different. An athlete and recreational drummer, Kirsten Potenza understood that the physical intensity and emotional release of drumming could send ripple effects through participants’ bodies, minds and lives. That it could have a profound effect not just on physical wellbeing, but social and emotional as well. POUND began as an alternative to traditional workouts–one that felt expressive, cathartic, and fun. It wasn’t about chasing perfection or counting reps. It was about tapping into rhythm, letting go and moving with intention.
From an Idea to a Movement
What started as a personal practice quickly became something bigger. People connected to the energy. They stayed for the way it made them feel—stronger, lighter, more confident, more themselves.
As POUND grew, so did its purpose. It evolved into a global workout experience rooted in inclusivity, empowerment, and community. The goal was never to fit people into a mold, but to create space for individuality, expression, and connection through movement.
The Experience
A POUND class is high-energy, music-driven, and deeply empowering. Using lightly weighted Ripstix®, participants move through cardio, conditioning, and strength training while drumming to the beat.
The workout is designed to be scalable, allowing each person to find their own intensity and style. The music leads, the movement follows, and the shared rhythm creates a powerful sense of momentum and release.
This isn’t just exercise—it’s an outlet.
Why it Works
- POUND is intentionally designed to support both physical and mental performance through rhythm-based movement.
- POUND is designed to keep participants engaged from start to finish by combining music-driven rhythm with full-body movement. The continuous use of lightly weighted Ripstix® creates a natural flow between cardio, strength, and conditioning—minimizing downtime and maintaining momentum throughout the workout.
- Rhythmic movement has also been shown to support neural engagement and focus, helping the brain and body work together more efficiently. Drumming patterns encourage bilateral movement and timing, which can enhance motor skills and overall body awareness.
- Music plays a critical role as well. Moving in sync with music can increase motivation, reduce perceived exertion, and promote consistency—making workouts feel more enjoyable and sustainable over time.
The People Behind the Beat
POUND is powered by a global community of instructors (POUND Pros) and participants who believe in movement as a form of self-expression and self-care. Our instructors lead with authenticity, passion, and encouragement, creating environments where everyone feels welcome—regardless of experience, background, or ability.
The community is the heartbeat of POUND. It’s what turns a workout into a shared experience and keeps people coming back.
Why We Exist
At its core, POUND exists to make fitness feel human.
We believe movement should be empowering, inclusive, and sustainable. That strength comes in many forms. And that working out doesn’t have to be perfect to be powerful—it just has to be real.
Our mission is to help people build physical, mental, and emotional strength through movement that feels accessible, expressive, and inspiring.
OUR PHILOSOPHY
We believe in the power of music and the freedom of rocking out. We support unleashing aggression, discovering new talents, and awaking new senses. We encourage sampling new forms of movement, uncovering new rhythms, and tapping into new ways of listening. We promote camaraderie, friendship and bonding. We believe in loving our bodies while improving them. We believe in handing you the permission to Rock!
LET’S HANG
@poundfit
Movement that flows.
Music that motivates.
A workout that meets you where you are.
NO REPS. JUST RHYTHM.
Ain’t nobody like ICON @fitnut_katie 😉 SHOW HER SOME L💚VE for our February track drop 👇
POUND your 💚 out
💘 Sign up for any instructor training and get a free limited-edition heart tee with code ALLHEART. Don’t let this one get away 💔
This is what we do instead of spiraling 😅
They’re writing about it. But you’ve been living it.
Every time you pick up your Ripstix, you’re proving that fitness doesn’t have to be grinding to be effective.
That movement can be freedom.
That the best workout is the one that makes you FEEL something.
POUND has always been joyful rebellion—and you’ve been leading it from day one.
A super special thanks to @womenshealthmag + @selfmagazine for seeing the beauty and POWER of PLAY - and for featuring us 💚
NO REPS. JUST RHYTHM.
The bass drop that grounds you.
The drumbeat that carries you.
The song that says what words can’t.
POUND is a return to movement that listens first.
