TOUR CREW
make noise guide
SEPTEMBER 2025
September'S THEME: highway to well
FOCUS: HIGHWAY TO WELL
WHAT // We’re hittin’ the gas for our 21-day Highway to Well challenge this month! Here’s a sneak peek of our first week’s prompts to get YOU prepped and ready:
- DAY ONE: Finish your first workout + post a sweaty selfie
- DAY TWO: Make sure you’re ready to ROCK our first ever livestream master class in Backstage! We wanna see alllll the hype on socials so we can reshare 😉
- DAY THREE: Your hype up song! Comment the song that gets you HYPED on today’s post.
- DAY FOUR: Make sure you finish your challenge map by this day 😉 (stay tuned for resources + assets!)
- DAY FIVE: Workout with your bestie! Share a clip of you + your accountabilibuddy doing a daily workout
- DAY SIX: Show yourself some gratitude. Comment on this days post three things you love about yourself
- DAY SEVEN: Reward yourself! Do something to reward your body for it’s hard work getting through week one!
NOTE: Weekly calendar us subject to change, make sure you check in on POUND’s socials before you post!
WHERE X HOW // Instagram Post or Reel, Facebook Post or Reel
WHEN // September 8-14
CONTENT INSPO // Check @poundfit’s posts every day to see the latest for your inspo!
FOCUS: VIRTUAL TRAININGS
WHAT //
As we cruise down the Highway to Well and invite new people to experience POUND, we want to take a second to admire our virtual instructor trainings. They make it easy for anyone to go Pro from anywhere and fit training into a busy schedule.
If you know someone who has never tried POUND and would make a GREAT Pro but there’s not an in-person training coming up near them, a virtual training is where it’s at! Exciting offers are coming this month, so it’s the perfect time to grab your referral links + educate those potential Pros about the benefits of virtual trainings.
Tips for Success:
- DM friends, past students, or instructors and let them know virtual trainings make it easy to go Pro anywhere – even in your own living room!
- Highlight the flexibility and convenience of virtual trainings in Reels, Stories, or posts.
- Use the free Highway to Well challenge as an invitation for new instructors to try POUND at home before committing to a training.
- Include a mention in your email signature or newsletter about your referral link / code
- If you’ve personally attended a virtual training: share your personal training experience and why becoming a POUND Pro through a virtual training was a game-changing.
- Join instructor groups on Facebook and share your story and your why (along with your referral code!)
- Reshare any POUND sale promotion that you see on Facebook and add your code to the caption!
Tour Crew Tip: Here is our calendar for all upcoming trainings and, if you need a refresher on all things Referrals, return to the Referral Playbook Grab & GO session led by Kimmi, Business Development Manager @ POUND and fellow Tour Crew member!
WHERE x HOW // Instagram Post or Facebook Post
WHEN // by September 30
CAPTION INSPO //
Becoming a POUND Pro changed everything for me, and the best part is you don’t have to wait for a nearby training to get started. Virtual trainings make it easy to go PRO from anywhere in the world and help fit training into even the busiest of schedules.
If you’ve been thinking about teaching or know someone who would make an incredible instructor, use my link to check out @poundfit’s virtual training calendar and start your journey from home. #poundtourcrew
CONTENT INSPO //
CAPTION INSPO // Join the band! 🤘 Join ICON _ at their upcoming _ training on _! Use my code _ to save $50.* Sign up here: (URL link)**
*Feel free to replace your referral discount with one of POUND’s promotions, if the value is higher. So long as the new Pro uses the URL link you’ve shared, you’ll earn your referral bonus regardless of what training discount they use.
**Remember! Instagram FEED Posts do NOT show clickable links, so it is best practice to add the URL link to your bio and replace “Sign up here” with “Link in bio” or post to your story with the link**
Feel free to help promote any training that works for you, virtual or in-person! Check out our list of upcoming trainings and refer to our Business Development Manager, Kimmi Stephan’s recent Referral Playbook Grab & GO session for a walk thru!
ENGAGEMENT: REPOST (1+) AND COMMENT (1+)
Here’s a list of upcoming initiatives we’ll be promoting this month! Although you are required to engage with at LEAST 1 POUND post per week, please make it a point to keep an eye out, like, comment on and reshare (stories, FB post, etc.) these posts specifically:
REPOST + COMMENT –>
HIGHWAY TO WELL CHALLENGE.
Make sure you follow the daily social media prompts to get your reposts + comments in!
REPOST –>
RIPSTIX. With Ripstix now being in Tiktok shop AND coming back to the Meta shop soon (shhhh) we’ll be promoting them more and more on our socials! Make sure you reshare any Ripstix-centric content.
OPTIONAL QUEST: Just for fun!
GET PREPPED FOR OCTOBER!
With POUND For Pink and other seasonal events coming up, now’s the time to get ready! Prepping on socials should be at the top of your to-do list. If you have an upcoming POUND For Pink or seasonal event planned, use this checklist to make sure your promotions hit all the right notes:
- Announce your event on Instagram and Facebook feeds.
- Create a countdown Story to build excitement leading up to the event.
- Post a Story poll or question sticker asking followers if they’re interested in joining, then follow up in DMs with any links/info to the responses.
- Include event dates, times, and registration links in your captions, bios, etc.
- Use any branded hashtags like #POUNDFORPINK.
- Tag relevant POUND accounts, official event accounts, add any Pros assisting with leading the event as collaborators when posting.
- Post reminders leading up to the event to keep your audience engaged.
- Share personal stories or testimonials to add a human touch.
- Reshare anyone who posts about your event to amplify reach.
- Encourage your audience to invite friends and family to join.
- Share behind-the-scenes prep or setup for your class/event.
Spotlight:
Our 2nd annual Fay Day returns on October 1st to kick off POUND For Pink and honor breast cancer awareness. This event celebrates the life of our late rockstar warrior, Fay Hickerson, and supports those currently impacted by breast cancer. Make sure you #SetAMatForFay this month and sign up for our October live master class. 💗
2 Responses
Can’t wait for it all!
I dedicated my NJ POUND 4 Pink to Fay last year.