As you know, late last year we shifted gears in our business strategy to allow for more chances for our ICONs to own their unique market strategies and increase their earning potential. To help support you as the ICON-preneurs that you are, HQ is striving to provide you with the tools, opportunities and support to share POUND and simultaneously grow your business and reach your professional goals!
Most recently, this was realized by expanding the opportunity to lead Band Practice sessions to our entire ICON team! Since our first Band Practice session in May we’ve registered 89 Pros in 4 different Band Practice sessions, our highest earning ICON invoicing $700 for just one 3-hour Band Practice session! With 5 more on the books, this is all happening before officially launching Band Practice inside The Label! So what are you waiting for? The time to book a Band Practice is NOW!
Join us at our next ICON Workshop, Band Practice + ICON-Booked Trainings: How they make noise TOGETHER!, and learn the in’s and out’s of booking and leading successful (and LOUD!) Band Practice sessions as well as how Band Practice sessions work together with ICON-booked Training efforts to maximize your impact + success!
Band Practice + ICON-Booked Trainings
DATE: Thursday, June 22
TIME: 9a-9:30a PDT and 4p-4:30p PDT (choose one!)
9:00a Zoom Link
4:00p Zoom Link
*Meeting recording will be added to the ICON-Hub resources inside The Label!
Did you hear the news? ICON Referral Discounts are now valued at $50 off any training! There’s now even more incentive for a participant to use your code, so share it EVERYWHERE! Don’t forget to update the amount $ OFF anywhere you have it listed, like your Instagram bio or on your personal website. The marketing materials have been updated in the ICON Hub on The Label.
Tip for Success: GET SPECIFIC! Suggest one of your upcoming trainings when you share your code, and if you don’t have one coming up, check out the Find a Training page to see what’s coming up on the training calendar. Knowing when the next virtual training is in your time zone makes all the difference, so you can always recommend a specific training to your community.
As a company, we’ve always encouraged our community to be LOUD + PROUD of who they are and aim to provide safe and inclusive spaces to do that. It’s not just what we stand for, it’s our WHY.
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Host or attend a POUND for Pride event (check out PRIDE themed marketing templates under any program Tab in the Label)
that includes various organizations to support and learn from
Creating LGBTQ+ Inclusive and Safe Spaces in Fitness workshop (available to Pros active in The Label through the month of June)
celebrity fitness instructor and LGBTQ+ activist on Fitness, Love, and
The Fight for Equality featured in the HBO documentary The Case Against 8
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LABEL NEWS / ICYMI
• Technique library -> Both POUND Rockout Workout and Generation POUND offer key techniques versus every unique technique in the choreography.
• Pro Skills -> Free workshop recordings will now be available for 30 days versus 7 days after that workshop is aired live.
• Unplugged marketing materials -> New Unplugged posters have been added
to marketing + promotion that can be downloaded and/or printed (2 sizes: 18 x 24 and 24 x 36).
• Tour To Summer -> Week 4 is here: DESTINATION UNKNOWN: Ticket To You. Join us for a 30-minute virtual POUND® Unplugged master class w/ ICONs, Daniel Shattuck and KaToya Sumner. After class, you’ll be encouraged to reflect on 7 questions written by Brianna Wiest related to the Tour to Summer experience and where you want to go from here – questions designed to help inspire you and your actions throughout life! Head to the TTS dashboard in The Label!
With Tour to Summer in full swing, we’re seeing some INCREDIBLE content coming through from our community. But making noise on social media isn’t just about HOW MUCH you post, WHAT and HOW you post can be more important.
TIPS ON MAKING NOISE:
1) Curate content for each platform!
Don’t get us wrong, cross posting the same post across all platforms is not a bad thing. We do it all the time! But it’s important to remember, every social media platform is different. Scroll through Tiktok for 15 minutes and you’ll see content tends to be more casual and less visual than Instagram. Go on Twitter and you’ll notice there are only 250 characters you can use in a text post versus Facebook. But, curating content to each platform doesn’t have to be difficult! We recommend picking a couple you get the most engagement on and scrolling through trending content for inspo. Quick Tip: Video editing app, CapCut, is an EASY way to find popular + FUN trending templates + filters for Tiktok! All you have to do is input the content you want and it creates the clip FOR you! You can even post directly to Tiktok from CapCut.
2) Pay attention to trends!
Joining in on current social media trends is a great way to get new people to see your content! See ICON Cass + Tour Crew Bea’s reel below under CONTENT INSPO for an example. Quick Tip: You can see what audio is trending on Instagram easily! When you’re scrolling through reels or looking for an audio while editing your own reel, look for a little arrow pointing to the upper right next to each individual audio, this indicates that sound is currently trending!
3) Utilize posting features!
Every platform has extra features beyond visual you can use while posting, adding your location, scheduling, tagging, uploading in quality, etc. These can make the posting process easier or even increase your reach! Quick Tip: You can schedule your posts on most of these platforms, you may have to change your account type i.e. from personal to professional accounts, but trust us when we tell you IT IS WORTH IT.
REBEL TRAIN CHALLENGE:
Did you see our newest Instagram community challenge?! grab your ‘stix + your friend(s) + post a reel of ya’ll ENJOYING THE RIDE + having FUN while using this DISCO filter (open that link on your mobile device to be directed straight to the IG filter) and we’ll reshare to stories. At the end of TOUR, we’ll compile ALL the videos and make one big REBEL TRAIN community video to celebrate our journey!
Help us MAKE NOISE by posting yours + tagging @PoundFit and #REBELTRAINCHALLENGE so we don’t miss it!
ICON Cass + Tour Crew Bea spiced up the REBEL TRAIN by taking the Move, Shake, Drop Challenge that’s been trending lately and making it POUND. Joining in on social media trends is a great way to increase your reach! Don’t be afraid to take a trending challenge + make it POUND – you may even get a repost from us. 😉
Did you know you can add voice overs on your reels and Tiktoks? OR, if you don’t want to do your own voice over, you can use text-to-speech? Hearing a voice read your text out loud can make your content more engaging and, depending on the video, can catch someone’s attention more than reading! We love the way POUND Pro Nami used this feature to show what she does to benefit her mind + body!
To add a voiceover in your reels:
• Press on the Music Icon after adding your content
• Press “voiceover” in the top panel
• Hold down the red button to record
To add text-to-speech:
• Press the “Aa” icon to add text in
• Press “Edit Video” on the bottom right
• Press on the text then the option “Text-to-speech” should pop up!
TIKTOK
To add a voiceover:
• Add your content
• Press “Voice” on the panel on the right side
• Press “Record” and a red button should pop up where you can hold it down while recording your voice
• Tiktok also has the option to CHANGE your voice tone! After pressing “Voice” there will be voice options and when you pick one, Tiktok will use that voice for your recording rather than your own!
To add text-to-speech:
• Add your content
• To add text, press “Text” on the bottom panel
• Press “Text-to-speech” and it should give you plenty of voice options for your text!