A POUND ICON is a master trainer, as well as an ambassador of our brand, our beliefs, and our mission. They travel the world as an extension of POUND to elevate our united beat, one POUND Pro at a time. They are the educators, the rebels, the humble and electric. With different life and career experiences, personalities and uniqueness, they are the true representation of our BRAND. Let them inspire you, let them MOVE you.

ALAA MOSSALLAM

Born and raised in Egypt, Alaa Mossallam has been a computer geek (AKA a software engineer) since 2012. She began her journey in the fitness world back in 2016 but she knew her life was about to change when she discovered a POUND video ad on Facebook. Driven by passion, she hopped on a four-hour flight to Dubai, UAE to attend the POUND Pro Training in 2018. Since then, she has dedicated herself to building the Egyptian community from the ground up witnessing remarkable growth and a radical transformation in the POUND scene in Egypt.

Alaa is on a mission to revolutionize the fitness field in Egypt and beyond, by creating innovative and exceptional fitness concerts. She’s committed to building and empowering communities where everyone is safe/seen/heard and motivated to unleash their inner rockstar. With each Ripstix strike, the freedom and happiness radiating from her rockstars’ souls push her beyond her limits.

What’s one word or phrase that perfectly sums up your energy
In life, my energy comes in bursts, driven by excitement and sometimes fear. In class, my energy is “contagious”, spreading enthusiasm and motivation to everyone around me.

What’s a non-fitness skill that makes you a stronger teacher?
Building connections. I strive to always show empathy and be as accommodating as possible.

Who is your favorite POUND artist?
Imagine Dragons, all their label tracks are favorites of mine

What is your first POUND memory?
Attending the master class by ICON Tari when I traveled to Dubai to attend my pro training; it was love at first strike.

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