In 2024 we’re seeking out the Green Zones, four pillars inspired by the Blue Zones project. These Zones are at the cornerstone of what we believe has the potential to make ourselves and our communities happier, healthier and more joyful. This year, we’re motivated to CREATE a world we want to live in using what we all know best: Movement, Human Connection, LOVE and lots of noise-making. 

The Green Zones:

1. PLAY    2. PAUSE    3. PEOPLE    4. PURPOSE

POUND’s Rebel-in-Chief, Kirsten Potenza, will be sharing her ICONic vision for 2024 in our first team meeting of the year. Providing the team with insight into POUND Green Zones and direction for the year ahead, you can expect to leave this meeting feeling inspired and confident in the future. You’ll also hear from POUND’s Sales & Marketing + Pro Success teams on important updates, upcoming event details and more! The meeting recording will be added to the ICON Hub afterwards.

2024 Vision Meeting w/ Kirsten Potenza 
Thursday Feb 1 at 6:00am PST

It’s official, an in-person ICON Summit is happening! Join us March 5-7 in New York City at The Dream Hotel for an unforgettable experience! Invites are in the mail (the real, actual postal mail service) and the high-level itinerary can be found below! We’re planning an experience unlike anything we’ve done before – so, pack your bags, we’ll see you in the Big Apple!

March 5 // 2:00pm-8:00pm
Summit Kickoff, Team Dinner + Dance Party

March 6 // 9:00am-5:00pm
ICONic Education & Inspiration

March 7 // 9:00am-varies
Team & Individual Photoshoots*

Please note start and end times are subject to slight change.

*When planning your trip, please let us know if you’re planning to book a return flight on March 7 and what time. We will do our best to schedule the shoot so that it works well for everyone’s schedules. Please avoid booking a return flight with a departure earlier than 2:00pm if possible.

We’re setting sail for the snow-white beaches of the Dominican Republic and the crystal clear waters of Bimini Island for year two of Rock the Boat! Our voyage departs from the Port of Miami on May 10 and returns May 15. We’ve taken the feedback from our Pros into consideration every step of the way and are building an elevating Pro Camp experience that adds to everything that was loved from year one! Speaking of additions, we’ve secured a longer voyage this year with an extra day dedicated to enjoying Virgin Voyage’s incredible amenities, experiencing destination excursions and socializing (one of the biggest requests from 2023!). To learn more, head to our site: 

The ICON Dashboard is now LIVE within The Label > ICON Hub!  Here you’ll find ICON Newsletters, Announcements, Training Updates, Team Milestones + Birthdays, HQ Team + Contacts, and Additional Promo Materials (newly added!). Navigate the page using the top menu and stay up-to-date with all of the most recent updates & news with the Dashboard.

Tip: Within the Additional Promo Materials section, you can access Dropbox files with your ICON-specific assets for upcoming trainings. These were designed just for you by POUND’s Marketing team! 

New ICON merch is now available in the (also new!) ICON Shop in The Label. Shop now and snag the newest styles with your exclusive ICON discount! 

2024 is here and if you haven’t started thinking about your POUND journey for the year, now is the time! When planning your ICON schedule for 2024, we suggest starting simple. Sit down, reflect, and “put pen to paper” to see what you come up with! See some suggested writing prompts below: 


What is my goal for growing the POUND Pro community in my area and keeping my current POUND Pro community connected and engaged? 


How many trainings do I need to book in 2024 to reach this goal?


How many Band Practices, Q&As, master classes, or meetups does my POUND community need and will best support my goals? 


When and where would these opportunities be the most effective?  


Who can I collaborate with and who do I need support from? (Think local ICONs, Tour Crew, Pros and Posse members and, of course, POUND HQ)


For now – don’t worry about the outcome, just focus on your purpose and setting up a plan. As you work through it, share it with Kimmi, our Business Development Manager, ([email protected]) as she is here to help you fine tune your plans and create a full picture of how we are all going to come together to make 2024 L-O-U-D! 

Got questions? We’ve got answers! Join Joyce and Shannon on Wednesday, January 17 at 8:00am PST  to ask about all things ICON Summit and get your questions in real-time! You can also email, anytime, at [email protected]

ICON Summit Forum for Questions
Wednesday, January 17 at 8:00a PST

Plan to ROCK the Boat with us?! We hope you are! HQ is keeping an eye on registrations and will be reaching out to our ICON sailors with information on various on-board opportunities soon. Be sure to check your inbox regularly and reach out to [email protected] with any questions until then!

Pro Skills 2024 here! Interested in leading a course or workshop? Log in to GroupExPro to “raise your hand!” In continued  support of all of our programming and Pros this year, we’ve adding FREE bi-monthly Unplugged workshops and quarterly Generation POUND workshops focused on learning new tracks and practicing with peers across the globe. We are excited to share these opportunities and more with our Label Pro family!

The year is off to a LOUD start. Make noise with us, across the globe, at these upcoming Events! 


January 25 // Winter Wellness Workshop w/ ICON Caitlin Ross, in Denver, CO, USA


January 28-30 // Fit Jam UK w/ ICON Clare Kite, in England, UK


March 22-24 // IFS w/ ICONs Clare Kite and Jess McKee, in Blackpool, UK


March 30 // Strength in the City w/ ICON Momo Foster, in Austin, TX, USA

POUND is always adding new content and instructor support to The Label! To help make sure you’re always up-to-date with all of the amazing features and benefits of The Label, be sure to log in regularly. This is especially important the week leading up to a training, when you’re practicing your Label lectures and preparing to share how The Label is a POUND Pros ultimate tool for success!

Learning Center: ICON + Events and Training Manager Em Pedron shares her tips on how to ‘duet’ and ‘remix’ videos for Instagram and TikTok here and ICON Carla shares her tips on rocking the before, during, and after of a Generation POUND event here!

Courses + Workshops: New education is at your fingertips! Attend free workshops on learning new tracks (now offered for ALL programs), complimentary monthly Label Tours, a free introduction to the business-management tool, LegitFit, a course on Teaching to Special Populations – Dementia, Alzheimer’s and Neurodivergent (CECs offered) and so – much – more. Register now!

Pro Beat: Volume 5 is coming soon! Learn more about our 2024 Green Zone pillars and how they provide inspiration in your life, your classes, and your community, as well the upcoming events that we will be rocking out at, our latest Do Good, Be Good highlight, and more! Catch up on all our past editions here!

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