Welcome To The Year Of The Bolt

Good Morning POUND POSSE,

You might have noticed over the course of the last year that a little symbol has snuck its way into our branding. The simple definition of lightning is a collision of elements that create an electric charge. Native Americans believed that the lighting bolt symbolized honesty, truth and morality. The Greeks held lighting as a symbol of intuition, strength and spiritual illumination while the Celts saw lightning as a metaphor for human emotions. They believed that these bolts of energy could potentially tap your most primal, basic emotions – igniting a deeper understanding of self.

At POUND, we believe that movement, music and primal rhythms can spark change, evolve minds, and elevate communities. We believe that although we are not all the same, as independent elements, we can join together, create a spark and ignite movement in the world. As many of you know, a POUND class isn’t just a fitness class. Something magic happens when you sink into the first beat drop, begin moving with the humans around you and truly connect with your inner rock star.

This year is about that. This year is about not only standing for something, but creating action. This year is about taking our support for each other to another level. This year is about being LOVING, ELECTRIC, and LOUD.

As I look back at 2016, nothing makes me prouder than the community we have become – and when I look to 2017, I find myself brimming with excitement. Let’s spend the year standing against the “after” picture and focus on the process, the journey, the dreams – and what ultimately makes us who we are when we hit the finish line. As individuals we will have moments of weakness, moments of stress, and moments of self-doubt.  But as a community we will rise, remain strong, never let each other down and be the flash that lights up the entire year.

Before you embark on your 2017 journey, remember that your body is magic and your journey through life is one to be grateful for. Take time to find and celebrate the people, places and things that ignite you, spark you and move you.

Cheers to an ELECTRIC year.

Peace, Love & Ripstix,
Kirsten Potenza, CEO + Co-creator



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